What's a podcast?

It's pretty simple. A podcast is a series of audio or video files that can be listened to or watched on your computer, mp3 player or iPod. The operative word here is "series." What makes a podcast a podcast is that it's an ongoing series -- like a radio or TV show.


Why podcast?

Here's the thing about podcasting: twenty-two million adults in the US own iPods or mp3 players -- and recent studies say young adults are spending more time online than watching television. Which makes podcasting a great way for companies to "podmarket" to specific niche demographics.

What's LA Podsquad about?

featured podcast

DesertScene

DesertScene is the Palm Springs Bureau of Tourism's podcast series about everything Palm Springs. You'll discover the town's unique treasures -- like ancient canyons, modern art, mid-century architecture, an array of boutique shopping, street fairs, theme parks, down-home diners and upscale bistros. Take a listen and dive into this desert oasis!

Desert Decadence: Palm Springs Girls' Getaway Weekend podcast image
Desert Decadence: Palm Springs Girls Getaway Weekend

Need a time-out with your closest friends? Tune in to this episode of DesertScene for tips on Palm Springs most lux places to eat, drink, stay, do, and most importantly -- relax with the girls! (Finally!)

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Family Fun: Pizza, Pools, and Pine Trees in Palm Springs
Family Fun: Pizza, Pools, and Pine Trees in Palm Springs

In this episode of DesertScene, you'll hear about fun places to stay, yummy places to eat, and fascinating things to do for everyone in the family! All you have to do is pack up and hit the road for an easy vacation in Palm Springs.

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More Podsquad Samples